I recently attended Clarks AW13 Press Day, at the Music Room in Mayfair. I know… summer hasn’t arrived yet and I’m talking winter again but that’s how goes in the fashion world. As usual the event was a sleek well-orchestrated affair. ‘The Concept’ if I could call it that was the quality of British production. Attendees were encouraged to select what they desired from the locally produced British produce that was creatively displayed amongst the Clarks goods. Just like the produce Clarks represents quality and wholesomeness. Clarks is a brand that I’ve known since childhood. It’s the go to brand for quality, durable, wearable, practical shoes… right? Well think again. These days Clarks is taking inspiration from catwalk fashion trends, celebrities and their very own archives. As I meandered around the collections there truly was ‘style at every turn’. But before I get ahead of myself, my main reason for being there was the Kids’ Collection. I am brand so when I get my kids’ First Shoes I turn to Clarks.
Every Little Step
We know that Clarks shoes stand out for quality and durability. But why? Well, they are put through their shoes through up to 50 punishing wear tests. The rigorous ‘road tests’ include everything from scuff resistance to waterproofing. Their Wear Test Technicians make sure that each of the 1,000,000 steps a child takes in their school shoes are the very best. Not only do the punishing tests ensure Clarks shoes are doing the best for children’s feet, but parents are getting the best value for money too. ‘How the numbers add up . . .
… 1,000,000 the number of steps every child takes in their school shoes
200 the number of kilometres each Clarks shoe walks when being ‘road tested’ before production
18 the number of marathons that equal the total distance walked in a pair of school shoes
13,000 the number of pre-production fit checks we make each year
50 the number of wear and tear tests each school shoe has to pass before reaching our stores
1,000 the number of hours kids wear their school shoes each year’.
AW13 Kids Collection
Now, to enhance their customers’ experience there are two new services for the Kid’s Collection:
- The new online booking system– this allows you to book your time with the Clarks branch of your choice to have your child’s feet measured. How brilliant is that for the busy multi-tasking parent.
- If you are DIY parent you can now order your very own foot gage from Clarks to measure your own child’s feet. Very nifty if you’re purchasing your items online and want to be sure you are getting the right size. Kid’s feet grow so quickly.
|First Shoes Collection|
AW13 Men’s & Women’s Collection
|Highland Shimmer Collection|
|New Edwardian Collection|
|Image courtesy Clarks|
|Image courtesy Clarks|
And on the topic of two toned-tones shoes, I spotted this beauty from across the room. I was drawn to it. So…