‘In one handful of soil, there are more organisms than there are humans on earth.’ Take a moment to ponder that and what it means to the environment. Choosing cleaner beauty not only means less harmful products getting into our blood stream but also the world’s streams, rivers and oceans. In 2018 Jayn Sterland, Managing Director, Weleda UK was interviewed by You Magazine. In her interview Jayn suggested that we look at the products we use most frequently. If we replaced our staples with an organic alternative then, we could make a big change in reducing the nasties in our life. Weleda has an annual Insight Day which is always treat. Every year the focus is different. At this year’s Weleda Insight, my personal highlight was the presentation on cleaner beauty and recycling.
SLS (Sodium Lauryl Sulfate) is used in household and personal care products. It creates foam. While we equate foam and suds to cleansings, the chemical also has a striping action. I no longer use haircare products that contain SLS for that reason. I’ve also reduced using skincare products that contain it.
During her presentation for Weleda’s Insight Day 2019, Jayn shared some taught provoking points:
- Sweat feeds good bacteria. Excessive cleansing ‘can damage the protective external layer and cause transepidermal loss of water. This can be seen in roughness characterized by scaling and dryness, itchiness, dermatitis provoked by microorganisms and allergens penetrating the corneal layer and redness.’ (FYI: baby’s skin is 5 times thinner)
- Many of the top selling shampoos, body and face washes contain SLS.
- Skincare products such as sun protection contain nano particles which are smaller than a hair. They drop into the skin
- Weleda is 80%+ organic / biodynamic plant based ingredients and NATRUE certification & UEBT certification
We were introduced to the Evrelab Hero website which aims to give consumers transparency about what’s in their skincare. How does it work? Simply scan the product barcode to see. As eczema sufferer, I believe this tool can be a big help in selecting safer products.
Not one to ‘simply’ produce cracking organic products, Weleda is doing one better. In response to the lack of a harmonised nationwide recycling service, they have teamed up with TerraCycle to ensure that their packing don’t end up in landfills.
‘Weleda tubes locally can return their empties to their local Weleda Wellbeing Advisor or collection point. TerraCycle awards points for the waste collected, which can then be redeemed for a charitable donation to schools, charities and non-profit organisations. Downstream, the recycled plastics are then made into new products such as garden furniture…. Weleda tubes locally can return their empties to their local Weleda Wellbeing Advisor or collection point. TerraCycle awards points for the waste collected, which can then be redeemed for a charitable donation to schools, charities and non-profit organisations. Downstream, the recycled plastics are then made into new products such as garden furniture.’
Best of all Every 10kg of Weleda packaging recycled with TerraCycle in 2019 will raise nearly £10 for the Global Penguin Society. The GPS was founded in 2009 by Pablo Borboroglu. It is the world’s first coalition for the protection of penguins.
Weleda was lucky to meet Pablo recently at a Whitley Fund For Nature event:
“For me penguins represent the magnificence of wildlife, but at the same time its fragility. Penguins are perfect indicators of the health of the oceans. The wellbeing of our planet depends on the condition of our seas, however only 2% of our oceans are strictly protected. Pollution is one of the main threats.”’
I’m pleased see that Weleda is making strides to cradle to cradle products.
To see more of what of we got up to on the day, search hashtag #weledainsight . Finally, for more information on Weleda products, wellbeing tips and projects, visit their website.