I recently attended an event hosted by Sainsbury’s to showcase their SS14 products.  It was well organised and very child-friendly which made my job much easier.  The food was delish! My friend and her son, Master S, attended with me and Valentina. Valentina and our little companion, Master S, were well looked after and entertained by staff. My friend and I wandered around taking photos and chatting to staff. Let me tell  you, the folks at Sainsbury’s have wonderful things in store for us, the Great British public come April! FOOD and FUN. Feast you eyes on the delights that Sainsbury’s will be bringing to us!

The Food Trend

I was fortunate enough to have a quick chat with Sainsbury’s, Taste Developer, Katherine. It was interesting to learn that as in fashion there are food trends.

JsSummer 2014

Apparently, some of the current trend flavours are beetroot, pomegranate and Moroccan (but that never goes out of style,  I think). Restaurant menus also serve as sources of inspiration. More and more consumers are  interested in where their food comes from.

Well, one example is the delectable new range of ice creams that are being made with free- range eggs and rich milk from the Devon based award winning Stapleton family farm. These ice creams belong to the Taste the Difference range. The new flavours will be Gooseberry Fool and Cheery & Armaretto. All lovingly made in small batches  which is sure to give that special fresh home-made taste.

JsSummer food

Put another shrimp on the barbie

I noticed during my first summer in England, generally people love the sun. As soon as the sun comes out every patch of green seems to sprout human flowers. Sainsbury’s has clearly tapped into the love of the outdoors, picnics and barbecues. They have developed sumptuous food that’s  great for sharing. For those of us who like eating fresh their are tasty salads and dips. Guy’s don’t be fooled by the retro influenced picnicware and paper tableware there is NOTHING ‘girlie’ about the BBQ Chipotle & Monterey Jack burger OR the curry dog.

Pssst! That curry dog is one of my favourites. It’s 80% pork but still has that juicy frankfurter consistency. Fantastic ‘man-food’ that’s not just for men. THEN, comes the sweet temptations such as Lemon Meringue and Raspberry Cupcake, Raspberry Eclairs filled with British fresh cream and raspberries, Taste The Difference Raspberry Pana Cotta Terrine made with British double cream and infused with Madagascan Vanilla, topped with sweet , ripe,  heritage raspberries, MMMmm.

JsSummer garden


We’ve already had two barbecues as a house-warming for our new home. I can hardly wait for these goodies to hit the shelves to host our third… this time with friends and family.

To see more images from the event, check my album on Facebook. To stay in the loop on what Sainsbury’s got cooking follow on Twitter, Facebook , Instagram or visit their website.

Here’s to sunshine and happy days this SS14!



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