Last Tuesday I had the pleasure of attending the Press and Bloggers Day of Isossy Children, at The Wesley Hotel, Central London. Earlier this year I made aware of the brand via blogger Natural Belle . I looked at their website and was blown away by the designs and the ethos. The fusion of Afro and Asian influences in their clothing truly spoke to me. My children may/may not adopt the term Blasian to define themselves when they grow older but here’s a brand that has displayed the term creatively. However, after attending the event and speaking to founder and designer Amanda Rabor, I now know, her vision is all inclusive and global. Seeing and touching the individual pieces made me love the brand even more. Isossy Children clothing are one of kind with fashion forward detail and excellent workmanship.
Isossy Children is the brainchild of Amanda Rabor. She founded the brand in 2010. However, Amanda is not a newbie in the fashion world. Back in the 1994, she had founded the brand Culture Kids. Perhaps it was ahead of its time; Amanda took a break for a few years and has returned to us with Isossy Children. Isossy as brand celebrates diversity by incorporating the use of bold prints, bright colours in wearable child-friendly designs. One only has to look around to know that we are indeed living in ‘global times’ it’s only natural that this would be reflected in fashion. The design spark comes at any time for Amanda. Once the design is down the fabric is selected to bring it to life. She says, it makes “…. We want you to visit the website frequently with the knowledge that our styles and colours will change offering parents new ranges for all occasions”.
At the Press and Bloggers Day, I saw pieces from the SS13 collection, a few for AW13, as well as the crowning jewels: the two pieces that would be featured at the first Global KidsFashion Week: the Kokoro Dress and The Omo Boys Suit. They took centre place in the room and deservedly so. The Kokoro Dress which is 100% silk and chiffon is of Asian influence and the Omo Suit is in traditional African geometric print, both pieces in black and white a homage to monochrome look that’s trending for SS13.
A few things struck in me all with the Isossy Children’s designs: the cut, the shapes, the prints and quality of the fabrics. I adored the tulip shape which runs throughout there girls’ collection for all the ages, from the shape of the sleeves like petals to the slightly rounded body like a bud. It’s very flattering for a girl of any physique and allows easy movement.
There’s a new take on the timeless Peter Pan colour. I loved the use of accordion pleats in some of the tween girl size ( 8 years – 12 years) dresses. They give the dresses movement and excitement with each flash of colour and pattern revealed with the swish of the skirt. Then there were the dresses with ruched detail that seemed so fun and carefree and age appropriate.
The boys modern suits have been made with quality fabrics and hand-stitched, this is a detail the always find impressive in suits. It makes them special. Its easy to see why the brand was short listed for Junior Design Awards in 2012.
Isossy Children is a brand that vivacious kids will enjoy wearing; it’s bold, creative and fun. The clothing is sold in London, Paris, New York at the moment it’s all online. The collection is divided into: Isossy Classic, Isossy Occasion and Isossy Play. To have a look and shop the styles visit their website and to keep update date on the brand and style matters you can follow their blog or catch them on Twitter