The FOCUS Art Fair London has returned for its 4th year at the renowned Saatchi Gallery and landed with a bang! The art fair continues to highlight the diversity of contemporary Asian art. I attended the VIP Press Night, what an experience it was. The colours, the textures, the mediums used, and the themes blew my mind. I appreciate contemporary art for the way it hits you, whether it’s a sculptural or a painted it pulls you in. The opening night was heaving, and the vibe in the gallery was electrifying. These are my personal highlights from the FOCUS Art Fair London 2025
About FOCUS Art Fair
As a leading Asian contemporary art fair, FOCUS connects emerging and established artists from across Asia with global audiences. Through curated exhibitions and programmes, aim is to amplify Asian voices and foster cultural dialogue within the international art scene.
Founded by Sungmin Hong and Jungwon Lee, the fair reveals new trends, artists and galleries to look out for, as well as art market movers and shakers.
Since 2020, FOCUS has held approximately 11 art fairs across 4 countries. Their fairs have taken place in prestigious museums, galleries, and other key art institutions that are recognised as the cultural centres of their respective cities.
What To Expect At FOCUS Art Fair London 2025
This year, in London there are 50 artists are exhibiting at FOCUS Art Fair London 2025. On display are the new works of the London-based South Korean soap sculptor Meekyoung Shin, alongside those of the award-winning Cardiff-based Korean ceramist Jaejun Lee. Other highlights will include works from Japanese pop star, artist and animator Kento Senga, a presentation of 8 artists from the Philippines including Luis E. Yee Jr. (aka JUNYEE) – a pioneer of installation and environmental art in the Philippines, and figurative painter Pong Bayog alongside works from Malaysian artist Yoong Chia Chang who uses postage stamps to create collages of life in Kuala Lumpa.
Personal Highlights From The Fair
As you can imagine, there are so many talking points from the fair, but here I’ll share a few works that captivated me. Lee Jaeok from the East Atelier Gallery Seoul displayed pieces entitled Falling Slowly that feature the eruption and layering of colourful paints. Her work explores paint as subject and object and bridges the divide between control and spontaneity. I liked the bold, joyful imagery; they gave a sense of release and the organic movement of the medium. Jaeok’s art work is displayed alongside fellow artists (Kim In, Yoo Hwasu, Sangkwon Lee and Kim Sihyun) from the East Atelier Gallery Seoul, in Booth #G7.1
The pieces by NOUSAKU perfectly demonstrate where art meets interior design. Nousaku started in 1916, manufacturing Buddhist objects. However, the brand NOUSAKU was established in 2002. From bells, they pivoted into making wind chimes. Wind chimes are popular in Japan during the summer months.
Nowadays, they use a technique called ‘casting’ in the manufacturing process which molten metal is poured into a mold to obtain the desired shape.
A-taro MATSUO works explore the themes of ‘life and death’ and ‘contradictions’. He uses washi tape and old books. In his series “ HAZAMA (In-Between) he burns the materials, which creates textured fragments. All works seen at the fair were created in collaboration with Nao Handmade Washi paper in the Saga Prefecture.
The celebrated Japanese singer, actor and artist Kento Senga (of Kis-Mt Ft2) has his solo “FiNGAiSM” in Gallery 4. The theme of this exhibition is ‘Essence of Love’, which presents characters Milo and Aimee. It was his grandmother’s love for his work that inspired Kento to make art that would have a lasting memory. He made a figure that would hold a special place in people’s lives.
Drawing on his career in a pop band where choreography and hand gestures are developed so that fans can join in, the character ‘Finga’ came to life.
When you visit the fair, be sure to look for the talking heads of robotic, new media sculptor Jinah Roh from South Korea. The artists presented by Gallery Art Postive. On the right you can see the painting entitled ‘Desire’ by Indian artist Shipra Bhattacharya.
Get Social
For tickets and the full programme, visit the FOCUS Art Fair website. You can also stay in the loop and follow FOCUS Art Fair on Instagram.
Getting Saatchi Gallery, London, SW3 4RY is an easy commute by tube, Sloane Square Station (District and Circle Lines) and by Bus: Bus Routes: 11, 19, 22, 49, 211, 319, 360,
and 452.
More days out inspiration check out my lifestyle page and please follow me on Instagram @MsXpat.
Feature Image Credit: Elliott Franks
