SS18 is looking bright! I know winter is just setting in but I can hardly wait for Spring!! Oh the sunshine and fashion will be breath-taking. I had the pleasure of attending F&F’s SS18 press day and let me tell you ladies of every shape and size they got you. Kiddies don’t worry, they got you too. Not every girl likes pink and not every boy likes blue. F&F has a fun colourful palette that both you parents and kids will adore, but I’ll let you judge for yourself. You can expect to find colours and patterns inspired by the tropics and Hawaii. I will let the photos show you that F&F means pleasure for SS18.

F&F’s ladies wears can be spilt into about 8 sections:

  • Cali Girl
  • Modern Meadow
  • Medina
  • Western Rose
  • Lingerie
  • Occasion Wear
  • Active Wear Swimwear
  • Accessories

For the purpose of this feature I’d like you to have a look at Modern Meadow and La La Land (the latter was inspired by the Hollywood movie) because you gotta know there’s a yellow for every lady. Yellow was used these collections cleverly: some bright, some pastel or the background for a floral print. You can also expect intricate embroidery and anglaise; light fabrics such as chalet cotton and crinkle cotton  used in styles with ruffles and ruching to create very stunning feminine garments. Ladies any one of the pieces will get you attention for all the right reasons. You can see more of the collection on my Instagram and Facebook book feed.

While over in kids wear mermaids… unicorns! Assemble! The palette for kids wear is delightful mix of neon and pastels with playful prints. From the boys one of my favourite pieces was the Wild Beats tiger motif tee with sequin detail as well as the funny banana swim shorts.

For the girls I was quite fond of the tees with sequin tees and the mermaid swimsuit with removable fish tale skirt.

I’m a long standing fan of F&F clothing and they have an incredibly collection for SS18. There is something for everyone. I think we’ll all go banana’s for F&F.


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