I recently attended the press day for Clarks Kids Autumn Winter  2014 collection. I am never disappointed by their events. It’s always in a trendy part of London, well put together with impeccably beautiful designed shoes. On this occasion the event was at The Vinyl Factory , Soho,  in London, West End. I confess, I never stick to the Kids’ Department. Instead, I meander and take a look at what else is  on show. Always in step with what’s happening on the catwalk, this Clarks’ Autumn Winter Collection is not exception. It has monochrome, neons, pony hair, tweed, androgyny and sport luxe trends all going in the adult collections. Notably in the kids department there is a step away from a predominance  of pink for girls and blue for boys.  Of course they are still there. However, for mothers like myself who want something a bit different, I was happy to see rich purples and caramel brown in the First Shoes collection for girls. The use of neons and print means that boys and girls can select shoes that speak to their own sense of style. The best news of all was about the creation of Clarks Baby! This is a first for Clarks.   More and more parents are opting to  buy soft stylish shoes for their tiny tots.  It makes sense for a  brand like Clarks have their own range. After all,  they have ‘170 years of caring for kids feet at their heart’. Looking great has never felt better with Clarks Autumn Winter 2014 Collection.

Clarks Kids Full Pulse

Full Pulse

It’s always challenge to select one shoe to represent a collection, so, since I have a boy and  a girl I choose two! For boys I absolutely fell head over heals for the Full Pulse. The Full Pulse is a hi-top trainer which belongs to the Clarks Megalights range. They do as their name suggests and a beam of light wraps around the sole for 360 degrees of brilliant fun. This bad boy can be charged via a computer using a USB stick to power the light battery which last up to 20 mins. It can be switched on and off, as well as programmed to flash, pulse or have a steady glow. Now this is  fun trendy kids footwear at its best. There is Full Pulse for boys and Full Beam for girls.

Flora Ley black combi Clarks Kids

Flora Ley black combi

The other shoe that stole my heart was the Flora Ley black combi, in the First Shoes collection. I really like the South American print detail at the side. I luv the fact that is cute and girly without being too pinky.

In the Clarks Oringals range, the ‘iconic Clarks Originals Desert Boot especially for children. They’re available in whole and half sizes for the perfect fit and of course has growing room built in. Also, the Originals’ signature crepe sole has been lovingly yet subtly reinterpreted in a hardwearing, textured rubber, making them perfect for little feet. Especially eye-catching for the season are reinterpretations of the Desert Boot in pink and tan suedes and a leopard print for girls; black and tan suedes and cobalt blue leather for boys.’

In the women’s collection there has been yet another season of amazing collaborations. The is a striking monochrome beauty that was designed by luxury shoe designer Atalanta Weller for Clarks. One cannot miss Orla Kiely creations with the contrasting materials. The ox-blood pony hair Orla Daphne boots were a hit at the press day.

In men’s footwear there were some dashing designs. The stand out piece for me was the Men’s Casual boot with the Nordic print fabric detail at the sides. Here a just a few images from the day

 

Clarks Shoes

For more photos from the day can you can view the press day album on my Tiger Tales page on Facebook. If you are on Instagram use hashtag #clarkspressday or #ClarksStyle.

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This is not a sponsored post. However I did receive a discount card as a thank you for attending. The opinions stated above are  my own except for the quoted text.

IOW

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