Last week I was pleased to attend the first day of Mothercare’s AW15 showcase. I was surprised to see such a liberal use of bright colours but, I have to say that’s good thing. Why should children be in dark dull colours, just because the months are colder? They should embrace colour the colours of the rainbow I think. The selection of colour, bold prints and adorable characters are sure to make anyone broody, or a hit at the baby shower. The revival of Banana Man add the fun factor to baby wear and introduce a new generation to an ole 80’s superhero. You couldn’t miss the velour and corduroy outfits that are likely to make us 70’s babies think on our own childhood. Mothercare’s AW15 press show presented collections that capture the essence of youth: being fresh, effervescent, and happy.
On entering the press show the first collection I spotted was the Mothercare’s baby furniture and bedding. There was an array of precious candy coloured peachy/coral, mint green, candy pink, periwinkle blues with diamante, chevron and dot patterns. There are even high chairs to match! They perfectly unisex and would brighten any baby space. In the baby clothing range neutral greys, blacks and whites reign with a dash of neon yellow for funk. This collections is called ‘Unisex Modern’ and comprises: baby grows, sleep suits, dungarees and bibs. Boys and girls have got trendy varsity jackets. Denim and canvas are always in style, this for AW boys have got canvas tennis shoes and washed denim shirts. While the girls, have embroidered denim and watercolour florals print. For those special occasions boys have got smart shirts and waistcoats and girls have got sequins and faux furs.
Baby K has always been dear to my heart, for its step away from the typical pink for girls. AW15 ushers in a girl’s collection that features floral bloom print in pink and orange hues. All the pieces are easy to wear. I’m quite fond of the drop hem sequin black dress and orange coat with faux fur collar and cuffs. The boys washed turn-up denims are very trendy and come in grey, black and blue. Luv the idea of their new unisex leather jacket. Little trendy dudes can swap with their fashionista sisters.
If there was brand that pulls at your heart strings its Little Bird. The 70’s revival collection created by Jools Oliver. Many of the pieces are unisex and come in such ‘happy sunny people’ colours. Adorable gnomes and toadstool appliqués feature, as well as apples and pears. Heads up, the green satchel with bold apple graphic is expected to sell out! No surprise I can see tiny and big fashionistas rocking that accessory. Corduroy and velour galore not forgetting the darling rainbow prints and appliqués.
Over in the yummy mummy and glow mamas will be happy to see comfy stylish pieces. I confess spotted two tops that made me question, could my plus size figure could get way with wearing it without looking pregnant?! New in the collection with Blooming Marvellous are the denim trousers whose straps are adjustable to be worn over or under bump. Yes! Finally. Good move.
The Tusk Trust collection was smaller for the season but oh so suet. There is an adorable pinafore dress with a mummy and baby elephant motif. The baby grows and sleep suits also feature jungle animals.
Autumn winter never looked so good for kids. Mothercare’s collection is not to be missed for the fashionable kids. For more images from the event, please visit my Facebook page or search hashtag #mothercareaw15.